How to Create Content for the Holidays (Plus 5 Awesome Examples)

The holiday season is a busy time for consumers, so as a content marketer, it’s even more important to optimize your strategies to engage potential customers. Holiday content is crucial for any company that cares about their image and bottom line, and it provides various benefits: Readers are more likely to read holiday-related content before and during holidays. It’s more likely to be shared across social media. It helps to build brand awareness and drive sales. With so much choice and convenience offered by online retailers, some consumers research companies and products online and then purchase in-store locally. Others don’t even leave their home to shop online. One of the best ways to reach all these potential customers is through online content. So it’s up to you as a content marketer to give consumers what they want during the holidays. Consider these stats: 92 percent of holiday shoppers went online in 2016 to research and purchase gifts. 67 percent of consumers said they would be likely to share a digital holiday coupon on Facebook. 73 percent of Twitter shoppers follow businesses to find special deals. Create Your Own Holiday Content Here are some content ideas and inspirational examples to keep in mind as you start putting together your holiday content. Showcase Your Employees During the holiday season, showing the team behind your company is a great way to connect with your audience. If you have any holiday-related work events, why not share photos on social media? Majestic Wines, the UK-based wine retailer, created a â€Å"What We Want for Christmas† blog series. Each employee described a country in which they wanted to spend Christmas and suggested a wine from that region. Can you do something similar that relates to your products? Use Instagram Hold a Social Media Contest Give your contest a holiday-related theme. Ask your followers to share what they like about your product at this time of year for a chance to win a free prize. Or ask people to compete for a prize by sharing photos of themselves alongside your product using a holiday hashtag. Samsung held a holiday sweepstakes for their 2016 holiday campaigsn. Twitter users were asked to tag a friend with special hashtags, explaining why that person deserved the gift of virtual reality. The user and their friend could then win a free Galaxy S7 Edge and a Gear VR. Create a Holiday Gift Guide Add a page to your website that showcases your best products as perfect gifts for the holiday season. Then share the page with your social media followers and email subscribers. Adobe created a holiday gift guide called â€Å"15 Creative Gifts for Photographers† featuring a list of gifts for any photo lover. With large images and snappy reviews, the guide was not only useful and timely, it all related to their primary product, Adobe Photoshop. Post a Quiz Safewise, the home security advice and comparison site, always features high-quality holiday content on their blog and Twitter. Their holiday home safety quizzes are not only educational, they’re fun. What’s more, this type of content can be reused every year. Send Holiday Emails The holidays are the perfect time to reach out to your email subscribers. Use your email list to promote exclusive holiday offers such as discount codes. You can also just send out simple holiday greetings to your subscribers to help keep your business top of mind. Create a Roundup of Your Most Popular Content By highlighting your most popular blog posts from the previous year, you’ll remind readers of your expertise in your industry and also drive more traffic to older posts. Look to the Future End-of-year content is also an ideal time to look toward the future. Give your audience an exclusive insight into your company’s plans for the coming year and beyond. Why not create an ungated piece of content that features expert insights and top tips for the future? This will not only inspire your audience with new ideas, it will also strengthen the credibility of your brand with something of value. At the end of 2016, Business Insider created â€Å"11 Tech Trends That Will Define 2017,† a thought-provoking blog post to inspire their target audience. What Will Your Holiday Content Look Like? These examples show you that with a little creativity, you can generate brand interest during the holidays for little to no investment using your website, blog, or social media account. However, don’t leave it to the last minute. Whichever holiday season you’re targeting, start planning early to avoid a last-minute rush to create content. Hopefully, this will help you stay ahead of the competition and give your content better search engine rankings for key terms throughout the rest of the year. Is your content all set for the holidays?

The Weather Underground

The Weather Underground The official name of the group is Weatherman, but it was called â€Å"the Weathermen† and when members withdrew from public view, became the â€Å"Weather Underground.† The group, founded in 1968, was a splinter organization from the group Students for a Democratic Society. The name comes from a song by American rock/folk singer Bob Dylan, Subterranean Homesick Blues, which contains the line: You dont need a weatherman to know which way the wind blows. Objectives According to the groups 1970 Declaration of War against the United States, its goal was to lead white kids into armed revolution. In the view of the group, revolutionary violence was necessary to combat what they perceived as a war against African-Americans, and military actions overseas such as the Vietnam war and the invasion of Cambodia. Notable Attacks and Events May 19, 1972: The group set off a bomb in the Pentagon.March 1, 1971: The bombing of the U.S. Capitol was designed to protest the US invasion of Laos, according to a communiquà © issued at the time. There were several hundred thousand dollars of property damage, but no one was injured.March 6, 1970: Three members were killed while making bombs in a Greenwich Village house. This incident drove the group fully underground.October 8, 1969: The violent Days of Rage riot was staged by the Weathermen in Chicago, to protest the Vietnam war. History and Context Weather Underground was created in 1968, during a tumultuous moment in American and world history. To many, it appeared that national liberation movements and left-leaning revolutionary or guerrilla movements were harbingers of a different world than that which prevailed into the 1950s. This new world, in the eyes of its proponents, would upend political and social hierarchies between developed and less developed countries, between races, and between men and women. In the United States, a student movement loosely organized around these new left ideas grew over the course of the 1960s, becoming increasingly vocal and radical in its ideas and activities, especially in response to the Vietnam War and the belief that the United States was an imperialist power. Students for a Democratic Society (SDS) was the most prominent symbol of this movement. The university student group, founded in 1960 in Ann Arbor, Michigan, had a broad platform of goals related to their critiques of American military interventions overseas and their charges of racism and inequality in the United States. The Weather Underground came out of this ethos but added a militant spin, believing that violent action was required to effect change. Other student groups in other parts of the world were also of this mind in the late 1960s.

A Critical Analysis of Hemingway's A Clean, Well-lighted Place Essay

A Critical Analysis of Hemingway's A Clean, Well-lighted Place - Essay Example Ernest Hemingway’s 1954 Nobel Prize winner â€Å"A Clean, Well-lighted Place† effectively illustrates human beings’ different answers of the mostly asked question: â€Å"What is the meaning of life?† From toddlerhood to late adulthood, as people grow mature, their response to this question gets influenced with their life’s experiences whether good or bad. They either turn out to be hopeful amidst life adversities or become cynical of life’s real meaning. In a much closer look, Hemingway’s work undoubtedly reflects his own experiences (Ernest Hemingway). He himself has committed suicide in the year 1961(Redouane, Abouddahab, 2). And as a result, most critical analyses of his works become mostly biographical in nature. Hemingway’s work undoubtedly reflects a considerable amount of his life’s experiences as a soldier, writer, and reporter. It can be also noted that most of the criticism of Hemingway’s works is ideolog ically based and is greatly influenced by the accumulated facts about his life and work. His works usually present male personas whose characters evolve around the themes on â€Å"losing hope and faith† (Ernest Hemingway). This short story â€Å"A Clean, Well-lighted Place† somehow progresses on the same theme: of losing hope and faith to live, and of nursing the moments of despair to finding that something that will push one to continue living. These themes were well illustrated by three characters of different walks of life, three people who see life in different perspectives: the young waiter, the old waiter and the old-drunk man. They have different stories to tell and only in the clean, well-lighted cafe that their mind-sets get exposed to the readers’ critical scrutiny. In Erickson’s Psychosocial Theory, he pointed out that in each stage of a person’s life one experiences psychosocial crisis represented by two opposing dispositions also terme d by Erickson as â€Å"contrary dispositions†. If one can successfully manage each stage, he/she can get through the rest of the stages. On the other hand, If one failed, he may develop â€Å"reduced ability to complete further stages† (Saul McLeod). In relation to this, the young waiter represents those in the young adulthood stage, the sixth stage of Erickson’s Psychosocial Theory of Human Development, who views life with much positivity and idealism while the old-drunk man and the old waiter who sympathizes with the former represent those in the late adulthood stage, the last stage of Erickson’s Psychosocial Theory. They are the ones who are caught between developing ego integrity and wallowing up the feeling of despair. The story, set in a clean, well-lighted cafe somewhere in Spain, opens with an old man drinking brandy and sitting on his favourite spot in the cafe, â€Å"in the shadow of the leaves of the tree made against the electric light† . The two waiters in the cafe were talking about the old-drunk man as he drowns himself with his liquor. Their conversation wound up with the latter’s attempted suicide to the significance of a clean, well-lighted cafe of which young waiter finds no difference with other bars and bodegas. The young waiter who seems oblivious of the old-drunk man’s personal issues finds the attempt ridiculous because for him the latter â€Å"has plenty of money† and that there’s no reason why should the old man try to end his life. On one hand, the old waiter feels what the old man was exactly feeling as he understands what â€Å"it† feels like. He confesses that, he himself needs a clean, well-lighted place once in a while. As the story progresses, the young and old waiter, both representations of two different generations, demonstrate the different worldviews

Job Evaluation Essay Example | Topics and Well Written Essays - 500 words

Job Evaluation - Essay Example The top management, seeing Alan’s performance graph rising has given him a raise already which speaks volumes about the kind of commitment he has had with work and its different manifestations. He recently started writing the company blog which was appreciated by just about everyone. In fact this blog became an instant hit and went on to touch newer heights within the different corporations that are doing similar line of business, i.e. the advertising industry in essence. Alan has also been appointed as the talent hunt executive, working directly under the top boss at the advertising agency. He finds out people who can write well as well as direct movies. He prepares a list of them on a monthly basis and circulates the same to his boss. His primary job however remains working for different advertising campaigns and pitches. He takes a key interest in the different roles that he is working within the advertising agency at the present. As far as Alan’s evaluation of his duties is concerned, he has been very diligent with regards to the same. He has shown a resilient attitude in his work ethos and this suggests a great deal about the kind of perseverance he has and the manner in which his personality can be molded in different situations. Alan has been a smiling character at work and his colleagues always speak very highly of him. He has had a friendly demeanor in his personality which has manifested clearly in his relations that he has built with the colleagues and acquaintances at work. His bosses are also supportive of his stance and the work that Alan does on a regular basis. He has never been late and always made it on time. Seldom does he take a leave from office which depicts the kind of professionalism that Alan has set for his own self. He completes the work on time and leaves right after sunset – the time when the office gets off. He believes there are other things in life which are also sim ilarly important to job and thus he

Sexuality and development Essay Example for Free

Sexuality and development Essay I am going to do an interview on a LGBT community member and disuses how sexuality effects their development. During the interview I will be asking three main questions to the member of the LGBT community. First question is going to be the LGBT member’s self-identify, and then I will ask about the society’s perception of their community and last will be asking the impact of same-sex marriage has had on the LGBT community. Those three main areas will complete my interview with the LGBT member. The LGBT member self-identity is a women named Heidi Young who I interviewed for this paper. Heidi is thirty three years old and has been a lesbian her whole life. Heidi says she can remember back even as far as grade school when she remembers she was fascinated in a special way by a particular girl in her class. Heidi says her thoughts were not particularity sexual she was only eleven years old at the time. Heidi can say that she also remembers having thoughts about this girl and weather not if she thought she was cute. Heidi says she remembers when she would look at that girl that she did fell some kid of pleasure by doing so. Heidi said her self-identity was recognized at an early age of knowing she was a lesbian but did not know how to describe or even tell others about herself identity. She also didn’t know how people would feel about her self- identity .It was the seventh grade when Heidi knew that she was not emotional and never had any sexual thoughts about or with any boy’s only girls she had feeling for and strong ones at that and this is when she knew her true identity of being a lesbian. Heidi said about the age of fifteen she did the hardest part of telling her family and close friends about her identity of being a lesbian and there was no doubt in her mind that she was wrong about how she was. Heidi did not know  how her family and friends were going to take it but she said she had prepared herself for the worst. After she had told her family and her close friends she was very surprised she said on how everyone took it and how they still expected her for her and they did not care about her self- identity and which sexual preference she has chosen to be. Heidi said after telling her family and friends about her identity of being a lesbian and for them to be understanding and not judging her has made her completely comfortable about her self –identity of being a lesbian it was a Hugh weight lifted off of her shoulders now that they knew. The second question I asked during the interview with Heidi was how has society’s perception have on their community? Heidi’s answer was this it is not taken as well as it did when she told her family and friends. There are places that she goes that she says she ends up feeling wired and she will end up leaving the place cause of others that are either treating her different or looking at her different. Then there are place where she completely feels at home and feels like she is accepted for whom she is and nothing less. Heidi said not everyone is ok with the LGBT community but it has become to be more expected and more open with others in the community to where she is becoming not afraid and has started being herself in public or anywhere she goes. She did say though even when she is out with her partner and there are little kids around she does not hug up or kiss up on her partner cause she is not trying to give them the wrong impression of things she said if they are like her they will find their own self-identity out sooner or later in life just like she did. Heidi said for the most part their community has their own spot where they hang out or even having jobs where they work of their same community from those who are straight and do not believe in what they are or what they are doing. The third question during the interview I brought up to Heidi was what she thought about the impact same-sex marriage has had on the LGBT community? Heidi really said she did not know how to answer this question but she will do the best she can. Legalizing gay marriage will help to establish a social norm that includes and respects homosexual lifestyles. Couples as well as individuals in the LGBT community will seem less different from  heterosexual lifestyle, so straight couples and individuals will be more inclined to accept homosexual couples into their communities. Gay marriage will have no impact whatsoever on heterosexual communities, just as racial integration in the 60s had no negative impact on White (the majority) communities. It simply overturned an ugly, immoral attitude that upheld segregation. The same goes for legalizing gay marriage; it will grant the LGBT community a right that has been immorally denied to them. Heidi says her way of thinking about the whole things is this† I think that everybody should just marry who they want. Marriage is about love not whether it is a sin or not. People who are straight shouldnt care; it doesnt affect them in any type of way.† Heidi has said she is glad that they have finally made same sex marriages legal in the states. It will be nice if she ever gets to that point in her life and wants to get married she will now be able to do it in her own state and not have to go somewhere else to get married. As I was getting ready to end the interview with Heidi she said one last thing she wanted to throw in she wanted to say that she is very comfortable and happy with whom she is and no one can ever take her from that. She believe that in time this will be history and there will be no issues with the LGBT community and that their community will be looked at just the same has the straight people community. This completes my interview with Heidi Young who is a part of the LGBT community. In this interview I have talked about Heidi’s self-identity to the LGBT community, I have covered the society’s perception of their community and also the impact same-sex marriage has had on the LGBT community. As this has been a very interesting interview that I have done personally it has been a experiences in my life to set down and for a LGBT member to be able to feel comfortable to talk to me about a few things has been an awesome thing and really has changed my outlook on the LGBT community and have become more understanding of it.

Speech: Global Warming is Real :: essays research papers

Hurricanes, Tsunamis, retreating glaciers, volcanoes and cyclones. What I'm about to tell you is real and will change your life forever-so wake up and smell the roses which are now blooming in winter. Global warming is one of the biggest threats to human kind. It is caused by the raising of earths temperature in the lower atmosphere. Since the industrial revolution the temperature has gone up by 1 degree Fahrenheit of what it has averaged to be for centuries. Doesn't sound like much and your right, but for every degree it goes up already 500 feet of snow won't fall. As in our earth is heating. The hottest recorded temperature was in 2005 which matched the temperature in 1998. Twice in the last decade we've had the hottest temperature on average ever recorded throughout history. Coincidence. I think not. The snows of the Kilimanjaro have basically vanished and in a couple decades Glacier National park is going to need a new name because by 2030 there will be no glaciers left in the whole park. The great Greenland icecaps are melting at an alarming pace, and sliding into the sea. Your right, who cares it's not like its happening near us. But by 2100 all our coastal states will look like Venice including ours. You won?t be alive but your children and grandchildren will. The sea level is expected to rise up to 23 inches in the next decade. There has been a 100 percent increase in intensity and duration of hurricanes and tropical storms since 1970 according to a 2005 MIT study. How much more evidence do we need before someone does something about this? For anyone who cares at all about the future, the gradual transformation of our earth is turning into a human-furnace that makes terrorism look like a game of monopoly. Think I'm kidding? By 2050, 15-37% of all plant and animal species could be extinct. Meaning it will be harder for plants to produce photosynthesis. No big right? Wrong. Without photosynthesis, oxygen can?t be made. Most of us in this room will be in our late 60?s by then with children and grandchildren. What does that mean for them? The air will be harder to breath and the temperature of earth will have increased by 2 degrees Fahrenheit. By 2050 up to 38% of water will be unable to hold underwater species because of rising temperature.

Effects of Punishment

Punishment and sentencing are an integral part of our criminal justice system. There are four basic philosophical reasons for sentencing retribution, deterrence, incapacitation, and rehabilitation. There are some factors that that can affect how a wrongdoer is punished. There is a debate surrounding capital punishment with very distinct viewpoints. These topics will be covered in this paper. Purpose of Sentencing There are four basic philosophical reasons for sentencing retribution, deterrence, incapacitation, and rehabilitation. Retribution is the oldest and most common justification for punishing someone. In a system of justice that favors retribution, a wrongdoer who has freely chosen to violate society’s rules must be punished for the infraction. Retribution relies on the principle of just deserts, which holds that the severity of the punishment must be in proportion to the severity of the crime. This is not the same as revenge because retribution is more concerned with the needs of society as a whole instead of just the victim or victims. Deterrence seeks to punish wrongdoers and to prevent future crimes by â€Å"setting an example. By setting an example society is sending a message to potential criminals that certain actions will not be tolerated. There are two forms of deterrence: general and specific. The basic idea of general deterrence is that by punishing one person, others will be dissuaded from committing a similar crime. Specific deterrence assumes that an individual, after being punished once for a certain act, will be less likely to repeat that act because she or he does not want to be punished again. Incapacitation is another strategy for preventing crime. Incapacitation is the detention of wrongdoers in prison, preventing the offender from committing any future crimes. The final philosophy is rehabilitation. The philosophy of rehabilitation is that society is best served when wrongdoers are not simply punished, but provided the resources needed to eliminate criminality from their behavioral patterns. Factors of Sentencing The sentencing ritual strongly lends itself to the concept of individualized justice. There are two factors that most judges consider before sentencing a wrongdoer, the seriousness of the crime and if there are any mitigating or aggravating circumstances. The Seriousness of the Crime is the primary factor in a judge’s sentencing decision. The more serious the crime is, the harsher the punishment. Every judge has their own method of determining the seriousness of an offense. Most judges will simply consider the â€Å"conviction offense†; that’s where they base the sentence on the crime for which the defendant was convicted. Other judges focus on the â€Å"real offense† in determining the punishment for a wrongdoer. The â€Å"real offense† is based on the actual behavior of the defendant, regardless of the official conviction. Many prosecutors and defense attorneys are opposed to â€Å"real offense† procedures because they can render a plea bargain meaningless. Mitigating and aggravating circumstances are circumstances surrounding a crime that may prompt a judge to adjust the sentence so that it more accurately reflects the totality of the crime. Mitigating circumstances are circumstances that may justify a lighter sentence and aggravating circumstances are circumstances may justify a harsher sentence. A defendant’s youth or the fact that the defendant was coerced into committing the crime could be considered a mitigating circumstance. A prior record, a blatant disregard for safety, or the use of a weapon can be aggravating circumstances that could lead a judge to inflict a harsher penalty than might otherwise be the case. Capital Punishment Capital punishment is the use of the death penalty to punish wrongdoers for certain crimes. Capital punishment is the ultimate deterrent by rendering those executed incapable of committing further crimes. If a murderer is dead they will no longer be a threat to society. Another viewpoint is that the criminal justice system is infallible. What this viewpoint says is that many American men and women who had been convicted of capital crimes and sentenced to death were later found to be innocent. That is the problem with the system that sometimes prosecutors will convict an innocent person just to close a case. Conclusion The four basic philosophical reasons for sentencing are an integral part of our criminal justice system. There are some factors that that can affect how a wrongdoer is punished. The debate surrounding capital punishment will most likely never end since every side has their own viewpoints.